02
BiteGuru
A native iOS and Android app for finding exceptional local dishes through trusted, dish-specific recommendations instead of generic ratings.
Demo on requestEnd-to-end product work.From 0→1 to growth.
I turn customer insight into clear product decisions, usable workflows and measurable improvements. I work across discovery, prioritisation, UX, delivery and iteration. I also build independently, from product concept through working software.
About me
Product thinking, hands-on execution.
I am a Product Manager focused on turning customer problems into products people can use and return to. My work spans discovery, prioritisation, workflow design, UX, delivery and iteration with design and engineering.
At ThoughtLeaders, I helped scale a bootstrapped B2B SaaS platform from $0 to $1M ARR and worked on product improvements that increased monthly active use among brand accounts by 40%. Outside my product roles, I independently build products from concept through working software: SponsorForge, BiteGuru and Arena.ai Plus.
Selected results
01
ThoughtLeaders
Helped scale a bootstrapped B2B SaaS platform from $0 to $1M ARR, contributing product strategy, customer insight and delivery as the company grew.
$0 → $1MARR
02
Product workflows
Shaped AI onboarding and connected campaign workflows that moved customers from an empty dashboard and exported reports into useful, repeatable work inside the platform.
+40%MONTHLY ACTIVE USE
03
Solo projects
Independently built three products, from product concept and UX through working software and release.
3SOLO PROJECTS
Products
Independent products, built and shipped.
I independently define the problem, shape the workflow and build products for real use.
Independent products
01
SponsorForge
A web SaaS workflow for influencer-marketing agencies to create AI ad mockups, recover rejected creative and make brand outreach more concrete.
Open SponsorForge
03
Arena.ai Plus
A Chrome extension for comparing Arena.ai models by token price, value and modality, with alerts that make model selection faster. Arena.ai later introduced the token-pricing column natively.
Open Chrome Web StoreCase studies
Product problems I worked on.
Four customer and product problems, the decisions behind them and what changed.
01
AI Onboarding AgentThoughtLeaders+
Product problem
First-time customers completed a lengthy questionnaire, then landed in an empty dashboard. The flow collected information without demonstrating the platform's value, creating friction at the moment when users most needed a useful starting point.
Product approach
I reframed onboarding around one input: the agency's brand website. I led the agent flow and output definition so AI could collect public brand context, cross-check it against platform data, and pre-populate a useful workspace with tailored reports and creator recommendations.
Outcome
The redesign turned onboarding from a data-collection step into the customer's first value moment. Instead of an empty dashboard, users entered a populated workspace with relevant insights they could immediately explore and refine.
02
Single Report to Shortlist WorkflowThoughtLeaders+
Product problem
Customers treated ThoughtLeaders as a lead-generation source: they exported a report, then moved the real work into Google Sheets. The platform supported discovery, but not the collaborative decisions that followed, which limited repeat use.
Product approach
I reframed isolated reports as inputs to a shared, multi-stage workflow. I defined the progression from discovery to worthy channels and outreach so teams could combine reports, shortlist talent, and manage handoffs without leaving the platform.
Outcome
The workflow gave customers a reason to return throughout the campaign process and gave sales a concrete end-to-end story to demonstrate. ThoughtLeaders became the place where work progressed, not only where leads originated.
03
Custom Formula EditorThoughtLeaders+
Product problem
Customers repeatedly requested niche metrics, but shipping every request as a predefined column would increase interface complexity and create an unsustainable queue for R&D.
Product approach
User research showed customers already exporting data and building formulas in Google Sheets. I used that behavior to shape a scalable platform capability: a formula editor where existing metrics became variables and users could control how calculated values were displayed.
Outcome
Customers could create bespoke metrics without waiting for product development. The same capability helped our team identify stronger talent-success signals and let sales demonstrate a solution during the conversation rather than promise a future feature.
04
SimilarH4cks Internal Dev ToolSimilarWeb+
Product problem
Useful internal scripts spread through word of mouth. Developers had to know whom to ask, resulting in duplicated effort, inconsistent workflows, and a steep learning curve for new team members.
Product approach
I proposed a discoverable Chrome extension that consolidated the scripts into one internal Swiss Army knife. During a two-day hackathon, our team of three scoped the highest-value utilities and shipped the working tool.
Outcome
SimilarH4cks turned fragmented team knowledge into a shared product. Critical utilities became easier to discover and reuse, reducing repeated work and making established developer workflows accessible across the organisation.
Experience
A decade across product and technology.
ThoughtLeadersSenior Product ManagerHelped scale the business from $0 to $1M+ ARR
Worked on AI onboarding, multi-page workflows and alerting systems that increased monthly active use among brand accounts by 40%. Took on broader product ownership across strategy, prioritisation and cross-functional delivery.
ThoughtLeadersProduct Manager
Used customer research and product KPIs to improve the platform's core workflows.
RapydCustomer Success
Supported merchant and payment-gateway API integrations from sandbox through production, translating technical and workflow pain points into clear requirements.
SimilarwebQA Engineer
Ran QA within the largest R&D team and initiated two internal tools: Heatmap, built in three days, and SimilarH4cks, built in two days.
Core strengths
Product leadership
AI product strategy · B2B SaaS growth · 0→1 product delivery · AI-enabled workflows · Customer discovery · Product analytics
Full career history
Download résumé ↓Contact
Let's build something useful.
I do my best work where strong product judgment and hands-on execution matter.
Emaildahan.ch@gmail.comPhone+351 920-196-689LinkedInlinkedin.com/in/chendahan
BasedEriceira, Portugal